This Programme provides students with an excellent grounding on key areas of the advertising and public relations industries. Being closely aligned areas of communication, and central to the operations of the creative industries, a degree in this subject can lead to many exciting career opportunities in media.
If you are passionate about communications, this degree will give you the skills you need to fashion a successful career in the creative industries. It will also show how these industries work and why they are such important drivers of economic growth in the modern world.
Focusing on case studies that range from the very large (Facebook, Google, etc.) to the very small, you will explore how businesses, government departments, political parties and charities use traditional and digital media to promote their products, services and ideas, and why such practices matter.
You learn how to plan, organise and manage your own promotional campaigns, and will graduate with a range of skills and competencies that are increasingly sought-after, including: